Bus rides (in metros especially) have their own charm. It’s a great experience to eagerly set your eyes on the bus you wish to board, finally get on it and book your tiny paper ticket with holes.

But nowadays you do not need paper tickets with numbers and holes punched mechanically by the good old bus conductor. Ticketvala.com has revolutionised the complete experience.

Ticketvala.com has been offering home delivery of bus tickets in cities like Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. The website has launched its nationwide advertising campaign which is predominantly print. A property of Travis Internet Pvt. Ltd the website had received funding worth $2 million last November from FootPrint Ventures. With 250 tickets booked per day (from 300 operators) the website plans on expanding its services by offering car hire, bus hire and budget hotels.

The Rs 2.3-3 crore on the campaign with a tagline ‘Click or call, that’s all!’ will also be supported by other advertising mediums like radio, outdoor and online media. Ticketvala.com has started its campaign in Hyderabad and Bengaluru and will eventually launch it across India.

Mudra Connext has been hired as Ticketvala.com’s integrated media agency.