Dell has moved into the aggressive Indian mobile handset market with the release of the Android-supported smartphones XCD28 and XCD35. With this move, Dell aims to compete with the big boys like Nokia, Samsung and Micromax in the Rs. 30,000 crore Indian mobile handset market.
Now Dell intends to create a major stir in the smartphone market. This is not an unexpected move from Dell since most companies are looking to take advantage of the 3G boom that is about to hit the country.
Dell’s earlier attempt to grab a slice of the mobile market with the ‘Streak Tablet’ was not very successful. But the fact remains that India brings in 20 million mobile subscribers every month to its already 500 million base. The company obviously believes that they can conquer the Indian market with its “affordable smartphones.”
Mahesh Bhalla, executive director and general manager (consumer) of Dell India, has stated that, “For more than 25 years, Dell has played a critical role in transforming computing, enabling more affordable and pervasive access to technology around the world. With today’s launch we extend the same pioneering edge to the smartphones market as starting with the XCD series, we look to offer technology solutions to a much larger audience.”
Dell XCD28 incorporates a 2.8 LCD touchscreen display and a 3.2 megapixel digital camera. The more up-market Dell XCD35 flaunts a 3.5 inch capacitive touchscreen display. Both handsets are powered by the Android operating system from Google. The 3G support allows for extremely fast internet speed. The connectivity issue is taken care of with the help of Bluetooth and WiFi. The 3G smartphones also come with access to Microsoft Email Exchange with the help of Activesync.
Dell XCD28 is already out in the market whereas XCD35 will be available by December 2010. The former can be bought for Rs 10, 990 while the latter will cost a cool Rs 16,990.