Directi is known for offering ingenious online products. But it looks like the Internet company is exploring newer waters by launching DesignChef. It is a competition for online graphic and user experience designers and comes at a well deserved time.

Directi aims at exploring the vast user experience and visual designers in turn creating a community of professionals and students. The website would host a series of competitions and the first task is to design the DesignChef logo and UX. The winner gets Rs. 20 000 followed by Rs. 10 000 and Rs. 5 000. Totally there are six prizes up for grab.

The judges are:
Anirudha Joshi (Associate Professor, IDC, IIT Bombay)
Ninad Raval (User Experience Manager, Directi)
Shailendra Salekar (Senior Graphic Designer, Directi)
Amit Klien (Product Manager, Directi)