The recent online movie rental boom seems significant and all the major players are expanding services to smaller cities in the bid to woo consumers.

With a customer base of 70, 000 Seventymm.com plans on investing $15 million in the next five years. And their target is four million customers. They are starting rental services in Kolkata, Ahmedabad and Pune by the end of 2008. Seventymm.com is even targeting top 40 cities by the end of 2009. Presently Seventymm.com has services in Delhi, Chennai, Hyderabad, Bengaluru and Chandigarh. Seeventymm.com has even hired Redifussion DY&R for its branding exercise and will spend 8-10 crore on the same.

On the other hand with a small customer base of 10, 000 customers MovieMart.in has extended its services to 300 cities in India. They are targeting 1 million customers in five years. They have tied up a logistics company called TNT for their delivery process, which they operated on their own previously. They even plan on incorporating the offline module thus reaching to new customers through the franchise route.