The spunky watch brand Fastrack has tied-up with MTV for an exclusive contest propagating their latest ‘Army Collection’. Banner ads for the contest are running on various websites which redirects the user to the microsite designed by Quasar Media.
The banner ad is splendorous; a complete visual treat. The Quasar team has cleverly used Flash elements on the homepage while the inner pages are static and follow the Army theme.
Be a Rookie and Win a Bike
The contest is interesting. Fastrack and MTV are looking for rookies for the ‘Fastrack Army’. Users need to answer three multiple choice questions and register. 16 finalists each from 5 cities will get a chance to meet MTV VJs Bani, Nikhil and Ayushman. Apparently the final 80 have to compete in a bid to impress the VJs. There is no mention of the nature of the competition.
The Army Collection
This latest Fastrack collection of watches and sunglasses has used army equipment, arsenal and apparel as its design inspiration. The 20 watch variants come in unusual case shapes inspired by the grenade, the sniper, tanks and even the dog tag. This collection of watches and sunglasses starts from Rs1,395 and goes all the way up to Rs3,495.
The official Fastrack website was designed by Maxus Interaction early last year. In fact Fastrack was gung-ho about social networking, mobile campaigns and interactive forums when it launched its website.
So in case any of you manage to win that bike do let us know.