It looks like the social networking bug has bit the Femina Miss India winners. iTimes.com, the social networking site of Indiatimes, has profiles of the three Pantaloons Femina Miss India (PFMI) winners with dedicated pages offering trivia and even personal blogs.

femina_miss_india_2009It is really great to see many Indian initiatives take on social media to promote their proposition. It will be interesting to see how these kind of  activities gain momentum and scale up in the long run.

You will need to register with iTimes.com to view the PFMI winner profiles.