Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.

fuel_deodorantThe website is high on aesthetic value and less on content. In an attempt to recreate ‘the axe effect’ Fuel fails to create any interaction with its users.  A few sections included are:

Fuel School
This section has not much to offer. It is a regular quiz with varied levels. The end result is some smart line that gauges your tact with the fairer sex.

WWW
The website redefines the famed acronym WWW as ‘What Women Want’. This section has articles with titles like “Wooing a Woman in 7 Steps”, “Tips to Make a Girl Blush”. They surely can push this section by incorporating interactive tools.

fuel_website
The section titled ‘Night Club’ is yet to be updated while the ‘Download’ section does not have much to offer other than wallpapers of the products. In all the website is eye pleasing but needs more nitros.