I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell short.

At the end of the viral you are redirected to a microsite titled DilSeDesi.in which promotes the new flavours Masala Mix and Taaza Orange. Even the microsite has nothing great to offer. Just like many other micorsites there is no interaction with the user.

Recently Spraymintt, the mouth freshner brand, had released a microsite KissReady.in which was equally a waste. We had reviewed the microsite which is being promoted through TVC’s. What a waste of ad space!

Anyway enjoy the Fundmint microsite and viral. And do not forget to share your thoughts.