Its awards time and you are sure to see a barrage of online creatives in your inbox and on many websites. Well, here is G2 (Grey Worldwide’s interactive arm) sharing a superb creative designed for Ojus Medical Institute.
The creative is simple yet impactful while it educates individuals on the dreaded consequences of promiscuous sex with strangers. AIDS is a universal topic which is done to death (in terms of creatives) but G2 ingeniously sends an effective message through this emailer. The mailer has three versions – for men, women and homosexuals. Take a look at the entire campaign by clicking on the image below:
Prasanna Devadiga is the creative director and is renowned for his AIDS campaign for the Rotaract Club which won him
a Silver at the 2007 AAAI Award function. Vijaykumar Subramani has done the copy for the creative.
Digi Mouth wishes the G2 team all the luck incase they plan on submitting this creative for varied awards.




