Digital and media world experts believe that the social gaming industry outlook is full of immense promise and potential. Social gaming, they are sure, will create a relevant context for users to form meaningful new relationships and stronger connections. We shall witness more innovative social gaming applications this year.
Action-packed games on social networking websites are a perfect avenue for those seeking a vibrant social experience, binding the social networking consumers online. The popularity of gaming is fast rising as denoted by the success of Teen Patti in ibibo and FarmVille on Facebook. Users flocking these popular social networking sites want to compete and win. The gaming websites bring likeminded people together on a single platform and thus provide a great opportunity to buzzing brands.
Social gaming has clearly left behind the once-popular console games. Online gaming firms believe social networking sites are now a backbone of the entire gaming industry. In fact, social networking websites have made the overall gaming experience a more fun and fruitful social experience as it lets players spend time with real-life competitor-friends.
Of course, getting the formula right is easier said than done; it’s as much a science as it’s an art. Apart from getting the plumbing absolutely precise plus the infrastructure to ensure product growth, it is imperative to iterate on user feedback on pro-actively optimizing for retention. It’s vital to keep them constantly engaged.
For example, ibibo is striving to create social gaming applications that are locally relevant. The company has large tractions for exciting social games like ‘Teen Patti’ and ‘Great Indian Parking Wars’ that are social in nature. They appeal to the masses. The former, for instance, is played by over 1,00,000 players every day on ibibo.