Predominantly designed for media planners the Google Ad Planner was launched in mid-2008 and made available to a few agencies. Now Google has opened the doors for the world as anyone with a Google account can access the Ad Planner.

Google defines it as “a research and media planning tool that connects advertisers and publishers”. The Google Ad Planner lets you create media plans and export to a .csv file, which can be opened in most spreadsheet applications. It seems like the best third party metrics tool.

The best part about the Google Ad Planner is that it only lists websites with 3,000 + visitors a month thus filtering the odd-crowd and newbie’s. The tool even helps you track your customer’s next move by identifying their demographics. It is way easier and better than competitors Alexa, Compete, and Quantcast.

It’s time you take this tool for a test drive and share your experience with us.