To tap into the ever-growing demand for smartphones and related applications Google had launched the Android mobile operating system. And the Internet giant continues its faith in mobile applications with the advent of Google AdSense for Mobile Applications. Well though it has long and bland product name the service in its beta form allows application developers to display image and text ads on their iPhone and Android applications.
Google has successfully tested the service on a few partners. Google attempts at promoting mobile applications through this service and creating a competitive space. Though it would just add newer avenues for advertisers it will work wonders for application developers acting as a revenue model. Google’s venture seems profitable with the mobile advertising market expected to boom to $5.7 billion by 2014 (according to a Jupiter Research report).
But the service will not revolutionise the mobile advertising space as mobile applications are yet in their mushrooming stage with an average amount of avid users.
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