Google has recently launched a mobile variant of its movie search option that’s slated to be compatible with all mobiles running the Andriod platform, Palm webOS and Apple’s iPhone. This latest offering by the search giant promises to make it easy for movie goers to plan their trip to the theater while on the run.
Google’s movie search service for mobiles is available in English initially and has commenced in Canada, United States, Ireland, United Kingdom, New Zealand and Australia. To avail of the service, users need to access Google.com via their handsets, search for movies and enter the ‘more movies’ link according to Nick Fey, team member at Google Mobile. “From there, you can either browse a list of movies or select the ‘Theaters’ button to browse a list of theaters near you,” Fey wrote on the Google Mobile Blog.
Another feature added to complement this new service is the ‘Mobile Movie Trailers’ page that lets users play trailers of the latest movies on their phones and select movies by genres, all while accessing important information about the film such as movie ratings etc. Fey mentioned, “Just touch the poster or movie title and you’ll see our new movie-details page that has a synopsis of the movie, a more detailed list of showtimes, the cast and crew, and pictures.”
Google’s continuous development has highlighted newer ways to deliver relevant search information to users as well as create lucrative advertising space while at it according to Vice President, Susan Wojcicki’s statement, “As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones”




