Raj Kurup and his team at CreativeLand Asia have worked on the latest Grappo Fizz (latest grape drink from Parle Agro) TVC’s that are running on varied channels. But it looks like CreativeLand Asia is venturing into untapped territory with the latest microsite called AppyVSGrappo.com.

parle_agro_logoThe microsite has Grappo (the latest offering from Parle Agro) and Appy urging people to vote for them (just like politicians). It basically is a popularity contest wherein Raj Kurup and team push the products in a subtle way.
appyvsgrappo

The micorsite has not much to offer. And I believe minimal doses of branding surely work. Even Perk had taken the route wherein their website TakeitLightly.com had not much to offer yet created the desired effect.

CretaiveLand Asia is heavily promoting AppyVSGrappo.com through banner and Search Engine Marketing campaign to promote the same.