What a better way to generate a buzz for your new sports car launch than an effective online campaign?
Automobile giant Honda believes that their online interactive campaign could boost the sales of its hybrid sports car 2011 CR-Z which is to be launched today. The Japanese Auto Company intends to reach out to its target audience; primarily racing enthusiasts, through innovative online marketing.
According to The New York Times, Honda is currently looking to target the various social media platforms available and create a buzz about their hybrid sports car, apparently the first of its kind. The company has a Car Town application on Facebook, and it plans to launch a CR-Z model which already has an international fan page. Besides, the big guns from of the auto sector are also looking forward to create narrative ads on video websites Hulu and YouTube, which are amongst the fastest growing video sites. For catching the attention of the mobile users too, Honda has featured the CR-Z on iPad applications.
The company’s focus in not on the model itself, but on the fact that it is a hybrid and the first of its kind. Besides online campaigns, Honda is also planning to use television, print, movie, and traditional online ads with 3D elements.
They have aimed to come up with creative advertising ideas to tell a story about its one –in –a kind car. The idea behind Facebook campaign is to involve the users in the story of their futuristic; eco-friendly car so that they feel a part of the campaign.
Having derived inspiration with the online success of the movie Inception, the Honda team has come up with the Consumer Engagement Strategy. They believe in creating the same effect in the automobile sector as the film did amongst the audiences. So by using these social media platforms, the Japs are targeting their consumers by involving them.
Having seen some really aggressive competition on television, maybe its time to witness it online. Every online media analyst would be interested in knowing the future of the campaign and it is certain that if it gains momentum, very soon you will see a plethora of companies going the same way.
