Contests have been the forte of Ibibo.com. They have build a whole new ecosystem with varied contests (online and offline) and have created a niche in the social networking segment. In fact their online and offline activities are pertaining to the entertainment industry and it looks like a clever move in this downturn. Recently Ibibo.com has been making headlines for varied tie-ups and innovations so we decided to run you through the latest happenings.
Ibibo.com has tied up with music giant Sony BMG to promote Michael Jackson songs. A
dedicated group would upload Michael Jackson songs on the website and eventually users will be asked to vote for the best songs which will be released as a two-CD album titled Michael Jackson – The King of Pop.
Moving from the dancing king to budding Indian talent that is waiting to be explored. Ibibo.com had recently launched ‘iVideostar’ to promote dancing talent in India. Participants are asked to upload their dance videos on the site and finally famed Bollywood choreographers Bosco and Caesar will choose a winner. The choreographer duo are renowned for their work in Jab We Met, Golmaal Returns, Singh is Kinng and Race. In fact iVideostar has been receiving a great response and the celebrity dance duo have managed to attract potential dancers in a bid to publicise the social network.
Well after tapping into the dance segement it is time Ibibo.com forayed into the glamorous world of modelling. The social network has launched iFresh Face in partnership with Elite Modelling Agency. Aspiring models are asked to upload their photos and the winner would get a modelling contract from the esteemed agency. This clearly indicates Ibibo’s strategy to engage users while building a network. It looks like Ibibo.com is all gung-ho about promoting newer talent and giving the desired break in the big bad world of glitz and glamour.
For Ibibo.com the glamour quotient does not end here. Now you will spot Bollywood King Shahrukh Khan urging users to showcase their talent on Ibibo.com. Well it looks like even Yash Raj Films finds great potential in online activities for their latest release ‘Rab Ne Bana Di Jodi’. Ibibo.com has partnered with the production banner to extend the movies theme which is “there is something extraordinary in all of us”. Currently Ibibo.com is running a contest where users get to meet Shahrukh Khan in a bid to maximise registrations. Both the parties find a perfect juxtaposition of each others value proposition in this partnership.
Ibibo.com has even tied up with famed snack brand Kurkure for a unique SMS campaign to promote the latter’s new offering called Desi Beats. The campaign is titled as “Kukure Desi Beats Dare to be a Desi Challenge” and we are expecting the turnout to be as big as its title. Users simply need to SMS their favourite desi lines to friends/family for free. Users are expected to propagate their SMS to gain votes from Ibibo.com users. Finally the winner will take home a brand new iPod. The contest will be offering weekly prizes wherein users can win the new age jukebox by simply sending a SMS.
While talking about their mobile activities it looks like Ibibo.com is way ahead of its competition. The social network is working with Spice to offer it services to all subscribers. SpiceGang will give access to Ibibo.com’s social platform in turn working wonders for both the brands. The same can be accessed through wap.spicegang.in.
