Underdogs Mumbai Indians have had a great spell at the IPL season this year. In fact even Idea is benefiting from the same. The Aditya Birla Group owned telecom giant had launched a campaign a few weeks ago wherein people could call and interact with Mumbai Indians team members. As per reports ace batsman Sachin Tendulkar received a record 9.5 lakh calls and messages, while Bhajji and Zaheer got 7.05 lakh and 1.3 lakh calls respectively.

mumbai_indians_logoThe main idea behind the campaign was to connect fans with the superstars and they have been idea-logosuccessful with the same. Apaprently 75% of calls were made by non-Idea subscribers and region wise Maharsahtra topped the list.

It is really great to see such initiatives receiving massive response.