Idea Cellular takes a complete new stand by gathering public opinion through their microsite ByThePeople.in. The mobile company aims at propagating “participative decision making” through this microsite and lets users express their opinion about an issue in 10 words. Users can even take part in a poll that raises the question “whether participative decision making is the way to a better tomorrow?”.

The website is the continuation of the TVC wherein a politician asks regular people their opinion on a development project.

On the other hand Idea Cellular has even tied-up with IBNLive.com for a contest called Duniya Se Bol wherein users can share their opinion on any public issue that irks them. The microsite designed by Pinstorm and Idea Cellular serves its purpose and is sure to gain great response in a time where election campaigns are heating up, terror attacks shook the nation and the markets are on a slump.

After all the only words that come to my mind about ByThePeople.in is “What an Idea!”