‘You don’t have to be a soldier to fight. You don’t need to be an activist to reform. Just be an Indian.’  That is what the new Idea Cellular campaign shouts out loud  about. The cellular giant has started its very own national movement buffed ’2mins for our Nation’ which aims at uniting the nation on the 62nd year of Independence from colonial rule. The revolutionary online initiative is an extension of their ‘By the People’ campaign that encourages “participative decision making” through the microsite and lets users express themselves.

In the new initiative Idea urges and invites Indians to proudly say “Jai Hind” and spare 2 minutes from their busy pseudo lifestyles and express their solidarity though the microsite  BythePeople.in/jaihind. Users need to submit their name and mobile to participate in the movement. On 31st August, the national Flag Day, Idea will call and play the soulful composition ‘Jai Hind’ featuring Indian legends like Pandit Hari Prasad Chaurasia, Pandit Jasraj, Pandit Zakir Hussain, Javed Akhtar, Yesu Das, Jagjit Singh, Alka Yagnik, Shankar Mahadevan and Sonu Nigam to name a few. Idea aims at uniting million proud Indians in a single voice of patriotism.

There are many online properties trying to create a revolution. But are these website /microsites getting the desired response? Are they creating a revolution? If you have the answers do leave a comment