WatBlog.com wrote about the launch of In.com’s own blogging platform buffed Blish which is a juxtaposition of multimedia blogging and a twitter-like community platform.

Bilsh has mandatory features for posting text, videos, games and even twitter updates. Unlike other micro blogging facilities Blish defies character limitation which could be a pain in all the wrong places.

But the highlight is Blish’s integration with mobile phones via SMS or email. Users can publish their content using their mobile phones.

On the other hand BigAdda will have Harbhajan Singh blogging on the platform. This is a great way to cash-in on the IPL fever. After Big B’s blog BigAdda has garnered great traffic.

But the question is that whether these blogs are authentic. Well that is for the BigAdda team to know.