In this new age it is proven that ‘content is king’. Well on the other hand even the consumer of the content is an emperor in their own domain. There is a sudden surge of user driven content and every new online startup is offering its users an active role in content generation. Digi Mouth recently reported about MeriNews.com organising Young India CJ Contest 2008 wherein citizens can act as journalists and send in news bits, videos or photographs about issues that irk or fascinate them. In an attempt to glorify users three individuals have come forward to create a vocal platform for today’s youth through IndiaBanao.com.

Jayant Sinha  – Managing Director, Courage Capital Hedge Fund
Sanjeev Sanyal – Former Chief Asia Economist at Deutsche Bank
Sheetal Talwar  – Producer of the film ‘Dharm’

Designed and developed as a networking platform IndiaBanao.com only focuses on public affairs. It enables the youth to be involved with public affairs through community forums and blogs. The highlight of IndiaBanao.com is blogs by some of the finest writers sharing their views on current state of politics, the economy and varied social issues. Even political leaders will be seen expressing their mindset through video interviews at IndiaBanao.com.

IndiaBanao.com will be officially launched at an inaugural event on 20th October 2008 in New Delhi. The event will have an open discussion between L K Advani (from the Lok Sabha) and the youth on critical issues pertaining to the country.

Well as I mentioned before the demand for citizen journalists and youth related portals is on a surge. IndiaBanao.com is surely a noble and interactive initiative but yet there are a lot of flipsides to such ventures.