Brands around the world can learn a lesson or two from India. According to a recent statistic, seven Indian brands have made it to the list of top ten brands in respect of engagement with audiences.
Facebook is currently one of the most popular social networks in the world. Realizing the potential that it’s huge member base has for offer, many brands around the world try to mark their presence on the website.
The study was carried out by Social Bakers, one of the biggest social media statistic providers in the world. In the statistic, it can be seen that among 100 global brands, close to 25 Indian brands have strong engagement with their fans on the social network.
Pages were ranked under four main categories: Engagement, Number of Fans, Quality of Page and Content. Under these, 30 different parameters were used to filter the results.
On the lists of top ten brands, the first six happen to be Indian Brands. The popular Indian alcohol brand Kingfisher tops the list with 2,174,386 fans on the page followed by FMCG brand Bingo. TATA’s Docomo comes in at number three with a fan base of 3,889,952 fans.
MTV India has a fan base of 2,915,278 members which puts them at number four on the list. TATA’s Photon page with its 1,036,864 members and eBay India with 1,107,276 members stand at fifth and sixth place respectively. Another Indian brand, Shopper’s Stop, with 1,423,026 members is present at Number eight on the list.
There are a lot of pages who have a huge number of fans. But there is a severe lack of interactivity and quality content. This makes the brand communication ineffective as members are not active on the page.
With the results of this new report, many Indian brands will soon turn to Social media in order to gain a competitive edge over others.