Even as many Indian brands are going out of their way to promote their services this Diwali, Tandoor Chef, a food and beverages service provider has used social media to raise funds for a cause.

Tandoor Chef has started a charity drive in association with the Deepkiran Foundation, an NGO which provides free education for the under privileged in rural India. In the month of October, the brand will be donating $1 per Like on their Facebook Page to the organization.

Mike Ryan, VP Sales and Marketing for Tandoor Chef said,

“Tandoor Chef is honored to regularly donate to the Deepkiran Foundation, but we want to do even more through this special drive. Deep Foods is proud to support this important foundation and we hope Facebook users everywhere will be proud to rally behind it.”

Tandoor Chef is a brand under Deep Foods. The brands provides deep frozen authentic Indian food. With the help of the campaign, Tandoor Chef plans to carry out a CSR activity during the ongoing festive season.

There campaign has been fairly successful with over 4,000 people liking the Tandoor Chef Facebook Page.

Many brands are trying their best to use innovative social media to get their name forward. This new initiative by Tandoor Chef is sure to win them a lot of fans.