Indiatimes is in talks with various telecom operators like Vodafone and Airtel to offer AdRingels  – an AdRBT (ad ringback tones) service. People can hear ads or a movie dialogue instead of a ringtone when they call up an AdRingles customer. The person calling can press “0” and hear the product or offer being advertised. The system registers the key press and sends product details via an SMS.

AdRBT is a promising service which industry experts have been boasting about. AdRBT is a benefiting service for mobile operators, subscribers and advertisers (in terms of lead generation).

Indiatimes is renowned as a leading value-added service provider and with the launch of AdRingles they are sure to maintain their stronghold in the market. The AdRingles service is expected to go live by next month.