The Ishir Digital venture TonicTag has competition as Komli Media has launched an exclusive channel for  technology advertisers. This channel supposedly enables brand advertisers to micro target technology buffs, developers, mobile geeks and head honchos in the IT sector.

Their inventory includes Geek.com, Slashgear.com, MSExchange.org, Computing.net, Phonearena.com and Phonescoop.com. I did not understand why Komli has chosen an international inventory. How and why are these international websites going to impact Indian advertisers? Does anyone have any answers?