Komli Media has made life simpler for advertisers, publishers and more importantly media planners. The company recently launched its novel online audience/traffic measurement tool termed ViziSense.com.
The website is designed to give insights to publishers, advertisers and media agencies via offering traffic and demographic information (or call it data) for websites accessed from India. The data is comprehensive and includes varied categories and sub-categories.

Even publishers will find an edge as they can offer independent statistics on site traffic and user activity to their advertisers with the help of ViziSense.com. It looks like ViziSense.com is following the QuantCast model in India. Tools like ViziSense will help in shaping online research.

In fact there is a must for such tools as they will help in making calculated decisions.