Here is another reason why advertisers and publishes can make the best use of rich-media advertisements in India. Komli Media has entered in a two-year strategic alliance with US-based Point Roll, a famed rich media advertising company. Point-Roll which is a wholly-owned subsidiary of Gannett Co Inc will offer its rich technologies to Indian the Indian market in turn trying to revolutionise the scenraio.

Point Roll has a vast clientele including two-third of the fortune 500 companies. Point Roll serves over 70 billion rich media impressions and even offers research and analytic expertise to its clients. Point Roll’s know-how will surely help Indian advertisers and publishers to explore newer creative mediums and even gain from in-depth customer insights.

Its high time that digital agencies as well as advertisers reinvent the medium by experimenting with interactive and dynamic creatives. In fact there are many advertisers and publishers wanting to make the best use of rich media ad content in a bid to attract customers.

While Point Roll enters a new market with pomp they even need to watch out for US-based EyeBlaster who is also a new entrant in India. On the other hand the collaboration helps Komli Media expand their product offering. Plus recently Komli Media was listed as a winner for Red Herring 100 Asia 2008. It looks like Komli is on a roll!