Two business oriented social networking sites – LinkedIn and Peer Power have set a mark for other websites to pit against. So why not take a peek into their respective profiles and learn what lies between them.
Let’s see. For one, unlike BCCL owned company the Times Group’s site Peer Power, one can venture into the site by signing in to be a member of LinkedIn. However, for Peer Power signing up for a user is only subject to an invitation from an existent user. Strike One!
Formed way back in May 2003 and having over 50 million users worldwide, LinkedIn has carved a niche for itself in the business networking domain. Rajat Gandhi, General Manager of Times Business Solutions has made it clear, that the sole purpose of the Peer Power initiative is designed towards senior level professionals in the business. I still beg to differ on that concept. On the other hand, LinkedIn caters to one and all as it looks at the entire aspect of business on a whole and does not narrow it down to a selective few. That’s strike two for Peer Power.
LinkedIn is administrated on a consistent basis with systematic statistics with regards to company, business, groups and employee profiles. Opposing that, Peer Power’s domain registration itself has not been updated since earlier this month; users still await an approval on their request. Peer Power reportedly seeks to revise the rules for invitation and make amends within the next two months. Strike Three!
So while you can safely say that both sites cater to the rapidly growing concept of social networking, if you look at it from a birds-eye view, you would see the line that divides the two.





