Tata Tea created waves with their ‘Jaago Re’ campaign. So now we have tea giant Lipton trying to woo Indians with a unique online proposition. They are on a mission to create the world’s largest online jigsaw in turn creating a record.

While urging people to be a part of the ‘world’s largest online collaborated jigsaw challenge’ Lipton subtly propagates its Yellow Label Tea. The last time I saw there were 36503 members logged in. The ten top scorers will qualify to be part of the final jigsaw which is set to break a world record.

The attempt seems massive and is a unique way to engage users with your brand.