On the 1st of April, 2012 Mashable published a report titled ‘Conan O’Brien Buys Mashable, Ousts Pete Cashmore as CEO’. Pete Cashmore is the founder and CEO of Mashable, aTechnorati Top 10 blog.
The news shocked followers throughout the worldwide digital community with a (quite rude) video of Conan O’Brien declaring that;
I go to the Mashable see the atrocious job they’re doing. So I decided it’s time for me to take it over. That’s why, several hours ago, I called Pete Cashmore and I told him, “You’re out! Get out! You’re through Cashmore! Through! Get out!
The video also showed O’Brien promising the people that he would be bringing about very many changes to the working of the site. Conan then went on to post some hilarious tweets from the Mashable twitter account like:
I just checked to see if the URL http://Apple.com has been taken. It has. #Conashable
Why can’t someone invent a wireless mouse? Can someone please call @BillGates and get this done? #Conashable
However, the news was followed-up a few hours later by another report which was just as befuddling. Conan O’Brien now apologises for the misunderstanding and states that he did not buy the site.
In a quite hilarious turn of events, a visibly exasperated O’Brien has realised that he was not speaking to Pete Cashmore but one Paul Cashmonanski and has purchased a fan site for the television classic ‘Mash’.
He is thus “returning” Mashable to Pete Cashmore, but not before sending one final tweet saying,
Conan here. After months of deliberation, I’ve decided to end my reign as @Mashable’s CEO.
He regretfully says that “our long and incredible journey” has come to an end.
An interesting thing noted by the DigiMouth team was that both videos were uploaded on Mashable’ Youtube Channel before either of the reports went live.