I was really impressed to see the online innovations made for the promotion of Jaane Tu Ya Jaane Na. Even Farhan Akhtar starrer ‘Rock On’ is using the online space to the best. Bollywood has eventually embraced new media innovations and will surely help create a surge of the same.

Recently People Group’s Mauj Mobile created (and unveiled) content for the Bollywood flick Hijack. The movie features Shiney Ahuja – Esha Deol in the lead role and will be released on September 5.

You can find Hijack video clips, ring tones, graphics, colour logos, animations, themes and CRBTS. This not the fisrt time that Mauj is creating cointent for Bollywood flicks. They have worked on movies like RGV’s Aag, Sarkar Raj, Sunday and Dasavatharam.