Tribal DDB India, has appointed Max Hegerman as the new president and will be reporting to Sandeep Vij. Hegerman will be joining the agency after his stint at TBWA Media Arts Lab, Beijing, and would be replacing Leroy Alvares. His portfolio boasts of brand like BMW, Apple, Nike, Volvo and Land Rover from many others.

tribalddb_logoThough Hegerman would be based out of Mumbai he would be overseeing Tribal DDB’s Mumbai, Delhio, Bangalore, Ahmedabad and Chennai offices. Tribal DDB does not seem to be creating enough buzz like it did in the days of creative director Karl Gomes who now heads Rediffusion’s interactive wing.