Name: Preeti Technani
Job Profile: Technology Consultant for MNC in Bengaluru
Loves: Music, Movies and Friends
Recreation: Column writer for The Times of India and Career Success Review (a mag).

Do not take her for real. Preeti Technani is a print avatar of NIIT for the past two years who has taken the online space by storm. This virtual character of the IT education institute NIIT has been interacting with her audiences in her online form and receiving many dating requests on her Orkut profile. With over 2000 career related queries every month she surely looks like the woman in charge.

Mumbai based online agency Interactive Avenues is in charge of the online avatar of Preeti Tehnani. The Interactive Avenues team has done a wondrous job with the online bit. They have created an Orkut profile and a blog in turn helping NIIT to converse with the desired target audience. The agency has even been using search engine optimisation to promulgate the blog.

This surely is a wonderful way to utilise the Internet and yet garner a sizeable audience base. In fact other brands should be inspired by Preeti Technani and must make the best of the online space with novel ideas and fresh content.