NDTV Convergence is making news everyday (literally). The new media arm of NDTV Group has now ventured into providing Mi SMS services. The Indian media giant has partnered with US-based mobile technology company July Systems to offer the Mi SMS services in the country.

The unique new service is basically a small window to the mobile internet. The service allows GPRS activated mobile phone users to access live multimedia content on their phones. Routed through the mobile internet the content will be sent to the user through SMS.
The users need simply type MiNEWS, MiSTO or MiCRI to the short code 56833 for a link to access the content on their phones.

NDTV Convergence is forcing ahead with novel tie-ups and collaboration to offer a plethora of user-interactive platforms.