I guess ad-network are the mantra for many. Even Microsoft Advertising has done a soft-launch of its international online ad-network titled DrivePM (Performance Marketing) in India. Microsoft Advertising is the online marketing arm of the software giant.

DrivePM Advertisers can take advantage of the pay-for-performance campaign offered by DrivePM. This is surely a great move for Microsoft but DrivePM simly adds up to the clutter of existent ad networks from varied Indian companies. Talks are on about launching Microsoft’s search marketing facility Ad Center in India.

Apparently DrivePM has tied-up with 25 Indian websites / publishers and has 28 online advertising campaigns.