The famed afternoon daily Mid-Day has revamped its website www.mid-day.com. The daily has been branding and positioning itself as the daily for young urban mobile professionals of India and revamp is part of the same. This move is even part of the Rs. 6 crore ‘Make Work Fun’ campaign.
The clean, new look and various ingeniously segregated sections offer readers a lot to do. The website is divided broadly according to cities – Bengaluru, Mumbai, Delhi and Pune. The city-centric sections offer readers local news and happenings.
With sections like ‘What’s On’ and ‘Classifieds’, Mid-Day aims at branding themselves as a local city news site.The ‘compact daily’ has even tied-up with video sites YouTube and Dailymotion in turn offering interactive content and exclusive video reports. Plus with polls, blogs and forums the website is even more engaging. Mid-Day.com is even running regular contests to garner a larger user base.
The TV commercial, radio spots and online display ads are running to promote the same. Mid-Day.com has been successful in creating a compact, yet appealing brand. The new campaign and approach will surely work wonders for the daily.
