I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to take a lie-detector test. 

‘Sach Ka Samana’ is the Indian version of the game show hosted by Rajeev Kahndelwal. But the interesting part is the microsite created by Mindshare Interaction which has an online lie detector which puts users in the hot seat. You could log on to the website, complete the formalities and setup your friend (or maybe foe) for a test.

Users under the scanner are asked to place their left hand on the screen as the “hand-scanner” picks up the electrical signals translating those into interpretations. The user will face 4 personal questions which he/she should assert or negate. The Mindshare team ingeniously extends the core proposition of the game show.

When quizzed about the client brief Kaustubh Bhatte, the brain behind the campaign, explained, “It was to create awareness about the show. Also the viral should have a strong connect with the show”. And the Mindshare team has managed it successfully.

Mindhsare Interaction has been creating some phemonal online properties for brands to interact with their users. The mobile campaign for the famed TV series ‘Heroes’ had one of the characters interacting directly with the users. The character from the series has the power to read human minds, and users experienced the same on their mobiles.

Well for now check out the world’s first online lie detector.