MRM Worldwide, McCann Worldgroup’s interactive division is on a rampage. It is planning on acquiring stakes in a number of small digital marketing firms in India, which include search and mobile marketing firms and digital design studios.

MRM Worldwide is doing this in order to expand their digital marketing capabilities, and so that they will be capable of building and maintaining websites for big brands. Their strategy is to get hold of many small companies instead of a few big ones.

Apart from the usual online advertising firms, MRM Worldwide is also looking closely at firms specialising in search engine optimisation (SEO) and pay-per-performance campaigns. Apart from these, they are also on the lookout for firms that develop widgets and mobile applications.

MRM Worldwide has made their wish list of prospective interactive agencies, and are still short-listing the mobile marketing and search-based firms. They are to begin with the process of acquiring in March, and will be in talks with the companies at the Mumbai, New Delhi and Bengaluru offices.

After MRM Worldwide’s growth in China, top management feels confident that they will be seeing a lot of progress in the Indian market, and expect to see significant growth within the next two years, with both revenue as well as client acquisition.

The only thing the agency is unwilling to reveal is the percentage of revenue expected from India, although top management does say that India will pave the way for other markets in Southeast Asia such as Indonesia, Malaysia and Thailand.

Future plans for MRM worldwide in India include pitching for telecom, automobile and financial services.