MTV has been active in the Internet space. They are constantly innovating to create marvellous websites, games and interactive platforms. The music channel recently has unleashed a game and a website that spreads a social message. Lets have a look:

Do you have a Guardian Angle?
MTV and Diageo have teamed up to create an incredible website to address the “drunk driving” issue. GuardianAngelAsia.com is the online extension of the Guardian Angels campaign which educates individuals on the evils of drunk driving.

VJ Nikhil is the designated “Guardian Angle” for India and has started an awareness campaign by visiting varied pubs and restaurants. VJ Nikhil has his team of “Guardian Angels” and even users get a chance to be one by simply filling an online form.

This is a great way to club online and ambient advertising to create an effective message. Diageo’s initiative is a simple yet impacting medium to reach out to many individuals who do take things very lightly. Diageo is known for its famed brands Johnny Walker, Smirnoff, Guinness and Baileys.

The website is only open for three countries Singapore, Philippines and India.

Discover Heaven @ 7
The 7 pm slot on MTV titled “7 Steps to Heaven” has new shows and new VJ’s. And they have decided to promote the same with a bunch of online creatives. For now we are featuring the game “7 steps to Heaven” which gives users the chance to win the latest Nokia E71.

For the next seven days users can win seven Nokia phones by simply playing the game. The new MTV shows you need to watch out for are G Talk (featuring Roadies Shambhavi and Anmol), Star Scraps, Loveline Reloaded, Discover & Download, Dance Crew and Fantastic 5.