PepsiCo turns it’s focus to the digital medium once again in a bid to rope in its target audience (the youth) as the brand embarks on a mission to get Mahendra Singh Dhoni, John Abraham, Deepika Padukone and Ranbir Kapoor out of sticky situations they have landed themselves into.

The campaign revolves around three ads directed by Zubin Driver, CEO, Cell18. These adverts aim at creating brand awareness as well as promoting communication with the specified TG as each video showcases an actor speaking with the youth.

The ‘Pepsi – What’s Your Way’ campaign urges participants to suggest a whacky yet apt response to the tricky situations each celebrity is facing. Each response captures four basic fields of user information: First/Last name, Email ID and Mobile number. The best responses are featured in a ‘Top 10 Ways!’ section and all participants are vying for the chance to win prizes such as mobile top ups, a month’s free supply of Pepsi and the grand prize which will feature four winner’s photos printed on limited edition Pepsi My Cans. The programme is valid until the 20th of December 2009. For more details on the campaign log on to http://www.youngistaan.com