Dow Jones & Co. has just unveiled a brand new The Wall Street Journal India application on Mobile. It will bring all the latest news from business, financial, political and lifestyle domains – Indian and international.

It will release interesting feature articles courtesy The WSJ and Dow Jones Newswires in association with India’s biggest cellular telecommunications operator Bharti Airtel. The new mobile-based service will be exclusively available to Airtel customers during its initial launch phase. It can be downloaded by pre-paid and post-paid users free-of-charge.

The application gives real time updates including headlines, stock market moves and commentary, latest technology trends and other lifestyle features apart from multimedia content. It has an exclusive tie-up with Yatra.com for hotel deals and Naukri.com to help premium job seekers.

Customers need to pay a subscription fee of Rs 99 every month to access premium financial market data, make use of a news personalization feature and a portfolio tracker to monitor stocks, mutual fund and commodity investments. It includes special search & tracking service capabilities for more than 8,000 Indian firms, MFs and IPOs during the last couple of years along with customized charts and market analysis.

The WSJ India Mobile app is for now compatible with most Blackberry models as well as Nokia Smartphones, and will soon be extended to other premium handsets. Customers of Bharti Airtel can download the app by texting ‘WSJ’ to code 54321.

The Wall Street Journal (The WSJ), formed in 1889, is the largest US newspaper in terms of paid circulation. It boats the largest paid circulation individually among the top 25 US papers. The WSJ franchise has a global audience of close to 4 million. It comprises The WSJ Asia, The WSJ Europe and The WSJ Online (WSJ.com), the provider of latest business & financial news plus analysis with over a million subscribers and almost 26 million users every month.

Bharti Airtel is a leading integrated telecom service provider not only in India but also in Asia. The firm had an aggregate of more than 131 million customers in South Asia till January 2010, comprising nearly 122 million customers in India.