Bournville is the latest offering from the house of Cadbury. The “fine dark chocolate” is being promoted via the latest TV commercials and I just saw an ambient campaign promoting the chocolate at the Mumbai domestic airport (even Afaqs.com has an article on the same).

cadbury-bournville-logoThe creative agency is O&M and their interactive department Ogilvy One has a wondrous flash website titled Bournville in promulgating the product.

In one of my futile attempts to get a job at Ogilvy One Worldwide I had met the creative director Naveen Kansal who ran me through the Bournville website in October, last year. The website is conceptualised on the baseline “You don’t just buy a Bournville, you earn it”. This interactive flash website takes you through the entire process and efforts put into making the finest dark chocolate.

The website is ingeniously designed and conceptualised but like all flash websites takes time to load (which is the only bournville-bardeterrent).

The section titled “How to Savour” explains the art of relishing a Bournville bar in 5 steps. You could browse through the benefits and ingredients of the dark chocolate in “More about Bournville”.

The interactive wing of OgilvyOne has been doing extensive work on the Cadbury account. It had won an Abbyin 2007  for Meethamoments.com which was the extension of the TV commercial for Cadbury Dairy Milk. On the other hand MentosHelpline.com was another achievement for the Ogilvy One team.