Wrigley’s Orbit is the official gum partner for the IPL 2009. And they are not missing a chance to harp on the same. The latest offering from the teeth-whitening gum is an online contest. But I really do not understand the need of a “gum partner” in IPL!

The contest is in a regular Q&A format. Nothing out-of-the-box. They have silly questions like ‘how many runs do you orbit_cricket_maniascore in a boundary?’ or ‘what is Dhoni’s pet name?’. Well it surely looks like a database building exercise and promotional jig.

Though there have been many online contest initiated for the IPL 2009 I really do not see any exceptional work. Everyone is following the Q&A route and I guess even users need a change.

Orbit even introduced special IPL team branded packs which look really attractive.