Ozone Media recently launched a women centric advertising channel ‘Eva’. Digimouth spoke with Kiran Gopinath, the founder and chief executive officer of Ozone Media to get an insight into what’s on offer and future projections.

ozone-mediaQ What was the purpose for creating a women centric ad channel, can you highlight potential clients/market segments?

With more and more companies from various industries especially FMCG, Consumer Durables and Retail moving a chunk of their marketing efforts online, we felt a need to create a women channel with a significant set of publishers to reach out to Indian Women online.

Q Can you take us through the websites within this channel and are they bifurcated into sub-categories?

We have aggregated women centric inventory and segmented it into Eva – Fashion, Eva – Home and Eva – Health collating sites which focus on fashion, style and accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes some of the most popular sites in India including IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com among others.

Q On the strategic tie-up with About.com & its contribution to Eva as a platform?

The Eva Channel has also forged a strategic alliance with About.com for exclusive inventory on its Web site for India. About.com is a Web site focused on delivering high quality, credible content, on a broad range of topics that are personally relevant to its users. The women channel of About.com generates millions of page views per month, and receives a significant traffic from India. This would be an attractive proposition for advertisers in the FMCG, consumer goods, healthcare and other industries who are looking at targeting women consumers through the internet.

Q Any international websites on the list?

We are in talks of adding international publishers as well. However, currently we have about.com as of now

Q What type of inventory does Eva provide?

Currently the inventory largely consists of banner ads. However, we would expand this with other options including Video as and when the opportunity arises.

Q What is Eva’s reach & projected growth in the near future?

We intend to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.