This April Ybrant Digital was in the news for its acquisition of Argentinean online ad network Dream Ad. The Hyderabad-based company has yet again made headlines by acquiring Australia-based online ad network Max Interactive. …read more

The status between Google and Apple has always been very cordial and symbiotic. However, today, their mutual decision to take different paths has left thousands of iphone users speechless (read search-less). …read more

Recently, the Brihanmumbai Municipal Corporation (BMC) decided to launch themselves on social networking sites like Orkut and Facebook. Their sole motive is to create awareness among the younger lot regarding an emerging social issue i.e. water crisis. …read more

I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to take a lie-detector test.  …read more

Johnson & Johnson Vision Care, India, has launched a WAP application titled Acuvue Moist App. Though the name of the app sounds cheesy it is effective for usersto gauge their daily water intake. OMD Digital has executed the app.  …read more

After months of speculation, Yahoo and Microsoft finally sealed the deal. In a nutshell, the deal allows Microsoft to integrate Yahoo’s existing search technologies with Bing. It would also establish Microsoft’s AdCenter as a de facto self serving ad platform for both the networks. The prices for all search ads will continue to be set by AdCenter’s automated auction process. …read more

Reliance ADAG’s Big Cinemas has finally found its creative agency. iContract won the direct and digital marketing business  of Big Cinemas which is estimated Rs 15-20 crore. …read more

The Indian telecom industry is booming. And the figures are proof of an astounding growth rate and profits. Bharati Airtel recorded 33.6% growth with 24% rise in net profit to Rs 2,516.7 crore. But it seems like the juggernaut Bharati Airtel – MTN deal has got a new hurdle. The South African Treasury announced that MTN had not sought formal approval from the country’s Reserve Bank in turn holding talks. …read more

If you remember, we interviewed Saurav Patnaik and spoke to him about his journey as a marketing professional and his experiences in the digital world. Saurav has been bitten by the entrepreneurial bug and has launched, Sprinklr

Sprinklr, offers a unique platform for opt-in email marketing communications. …read more

Low profits, exiting CEO’s and rising competition is surely crippling Yahoo Inc. So how does the 15 year-old Sunnyvale, California-based internet giant regain its glory? Well, the answer is simple … a revamp. …read more

Austin-based Global Language Monitor (GLM) has declared Web 2.0 as the millionth English word. But the Dictionary makers are crying foul about GLM’s decision. …read more

In case you are one of those who has been following ex-Infosys co-chairman Nandan Nilekani on Twitter then you are in for a surprise. The fake Twitter account ‘nandannilekani’ was setup by an imposter and garnered over 1500 followers. …read more

After creating headlines for their goof-ups bankrupt Lehman Brothers Holdings has been holding a garage-sale on EBay.

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So you think you have a evolutionary idea (or maybe a mediocre one) to improve efficiency of our city police? Or you need to make a complaint about a menacing police official? Well, whatever your reason, the state government plans on introducing a unique SMS system pertaining to our good-old protectors. …read more

Open the rediff.com and you are in for a surprise, India’s premier portal has reinvented itself once again and now sports a minimalist uncluttered look. Here’s a quick snapshot of the earlier version and its new avatar… …read more