Quasar Media & NGO Plan India Launch Viral Campaign

HelpBihar.in is a website you should be visiting. The new website (or as they term it “viral campaign”) designed by Interactive agency Quasar Media in partnership with NGO Plan India aims at helping flood victims of Bihar. The so called online viral campaign lets you as user donate or contribute help to the flood victims juts in 60 seconds.

All you need to do is answer 4 simple questions and for each correct answer the sponsors like Chevrolet and Godrej will donate a biscuit, candle or soap to the flood victims.

With the statistics from Quasar Media this viral campaign seems like a success. The game has been:

- Forwarded to over 10 lakh people
- Played by 1 lakh unique users in the first 48 hours of the launch
- Receiving 1500 people playing the game each hour

Quasar Media and Plan India’s efforts seem to be paying off. This is an ingenious way to engage individuals into donating (without spending money and wasting time). I guess everyone should take their time out and answer these 4 questions.