Rajshri Media has launched a channel on Joost an online video content distribution platform funded by SequoiaCapital. Rajshri is a leader in video content amongst Indian competitors. From TV shows to music videos and obviously movies, Rajshri Media has a vast offering.In fact they were in the news a few months back for their online series called Akbar & Birbal Remixed.

Even Joost has a loyal following and a wide content offering. Joost generates its revenue from advertisements. and unlike YouTube the content on Joost does not feature user generated content.

After populating YouTube with its videos, the Joost tie-up seems like a great move for Rajshri Media. The ne channel will help Rajshri Media tap into international markets. Take a look at the Rajshri channel on Joost.

Reliance ADAG owned BigFlix.com, a movie rental and video-on-demand (VOD) service have been desperately trying to penetrate international markets with their content offering. But with constant innovation and tie-ups by Rajshri it looks like BigFlix really needs to polish their act.