Are you one of those who wished to ‘tie the knot’ with Rakhi Sawant on hger latest reality TV show? All you unlucky (though I feel lucky about it) contenders could surely get a piece of Rakhi Sawant just like the other 2 million (un)lucky ones.  

Well stop drooling and fantasising; we are talking about the latest online game created by Reliance ADAG’s gaming house Zapak.com for the item girl’s controversial reality TV show ‘Rakhi Ka Swayamvar’.  Apparently over one lakh visitors are flocking the website to get kisses, win her heart and maybe get a ring. The objective is to collect of more of the so-called ‘love objects’ to win Rakhi’s hand.

Though 16 contestants sweat it out to woo Rakhi on the idiot box ironically lakhs of her fans are attempting the same online. This surely indicates Rakhi’s popularity with the masses (or just the men, to be precise). Plus it shows the growing demand for topical games that work effectively for the brand and eventually the masses. The best example is the series of politically-aligned games during the Lok Elections 2009 which received an overwhelming response.