Open the rediff.com and you are in for a surprise, India’s premier portal has reinvented itself once again and now sports a minimalist uncluttered look. Here’s a quick snapshot of the earlier version and its new avatar…
Old Version
New Version
The new look mirrors the websites India Abroad version. New homepage features a ‘Google’ like search bar, news headlines and icons driven navigation for inner pages.
The most striking feature is absence of advertising, giving users an uncluttered browsing experience. Absence of advertising may be appreciated by users but would it go down well with advertisers?
Rediff’s earlier homepage had news headlines across categories, with shopping deals and other section right up there, Rediff’s regular visitors are used to the older version where they would get a quick overview of most updates on the portal. Hence would they warm up to the new minimalist design, which has a very different navigation structure?
What do you think of Rediff.com’s brand new look? We would like to hear from you
