Reliance Broadband launches new campaign “Right Here, Right Now”

by Imran Mirza on Wednesday, July 8th 2009

After the successful launch of its wireless broadband service, Reliance Broadband is now trying to connect with the new breed of Indian internet users who want everything, right here and right now.

A new multi-medium campaign that’s already started with a TV commercial would be supported by print, outdoor and online advertising. This 360 campaign is the second biggest for Reliance Broadband after the high profile promotion for its GSM launch earlier this year.

The new campaign developed by TribalDDB India, is aimed at people who need to access high speed internet anytime, anywhere.
Sanjay Behl, Head of Marketing at Reliance Communication explained that the campaign reflects the aspirations of new age Indian consumers who want to stay in touch and have access to information and entertainment all the time.

Much has gone behind this campaign as the agency conducted a detailed research across the country to feel the pulse of internet users. Based on the findings and the USP of wireless broadband, the campaign portrays young professionals and students expressing their desire to do various things online from outdoor locations.

Reliance Communication is the leading wireless provider in India with its CDMA 1X technology. Reliance Netconnect Broadband+ made a history of sorts when it received more than 50,000 pre-bookings through its special online pre-booking campaign before the launch. Reliance Netconnect Broadband+ service is available in 35 cities throughout the country.

Amin Doshi

The wireless broadband service seems to have kicked in well. But I think itis too early to launch another campaign.
Pankaj Sharma

@ amin I don agree in fact these are two different product offerings. and the new campaig seems more interesting
Drozatron

@ Pankaj. I think you din really read the post properly ;P
shimit

50,000 pre-bookings is a great figure. I have tried the Reliance NetConnect and seem to have no complaints as of now.
Cyber_Junkie

Don you’ll htink this is a rip-off form the Airtel Impatient Ones campaign???
khetan

Reliance is fooling people by stating speed of 3.1 mbps. I have this data card, and when I didn’t receive speed no where close to it, and complained, the response I got was – “3.1 mbps is the max limit, and we have no where mentioned the min speed. At the end of the day this is NOT broadband – it’s just a marketing name”; two days later I receive another call – “the max speed provided is only of 500 kbps at this point of time” … take your call when you purchase, as I don’t get consistent speed (max has been 1 mbps – download) – upload max is about 100 kbps.
kiran

Dont go for Reliance Broadband Connection. i have applied and iam suffering now. so iam telling my friends also not to go with Reliance.
Sales person have taken my application and the DD immediately when i had called for New Connection. after that its already a month no one had contacted me . when i call Reliance executives they tell a new story every time. so iam telling my friends that Reliance is only for those people who dont have value to their money.

Reliance Broadband launches new campaign “Right Here, Right Now”

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