After the successful launch of its wireless broadband service, Reliance Broadband is now trying to connect with the new breed of Indian internet users who want everything, right here and right now.
A new multi-medium campaign that’s already started with a TV commercial would be supported by print, outdoor and online advertising. This 360 campaign is the second biggest for Reliance Broadband after the high profile promotion for its GSM launch earlier this year.
The new campaign developed by TribalDDB India, is aimed at people who need to access high speed internet anytime, anywhere.
Sanjay Behl, Head of Marketing at Reliance Communication explained that the campaign reflects the aspirations of new age Indian consumers who want to stay in touch and have access to information and entertainment all the time.
Much has gone behind this campaign as the agency conducted a detailed research across the country to feel the pulse of internet users. Based on the findings and the USP of wireless broadband, the campaign portrays young professionals and students expressing their desire to do various things online from outdoor locations.
Reliance Communication is the leading wireless provider in India with its CDMA 1X technology. Reliance Netconnect Broadband+ made a history of sorts when it received more than 50,000 pre-bookings through its special online pre-booking campaign before the launch. Reliance Netconnect Broadband+ service is available in 35 cities throughout the country.